Senior Marketing & Sales Officer

Senior Marketing & Sales Officer

Full Description:

Key Responsibilities

·         Recommends revised/new products, services, and opportunities;

·         Participates in the development, launch, and distribution of new products and services;

·         Participates in the revision of existing products and services to improve branding, promotion, and distribution;

·         Develops sales strategies for products and services aligned with the strategic direction and objectives of the Agency;

·         Monitors, evaluates, and reports on the effectiveness of marketing and sales strategies, campaigns, and activities.

·         Establishes sales objectives by creating a sales plan and targets in support of the Agency’s objectives.

·         Assists with developing pricing strategies to maximize the Agency’s revenue potential.

·         Participates in project design and planning to ensure alignment with sales and revenue forecasting.

·         Participates in production planning to ensure adequacy to meet supply and revenue targets

·         Surveys consumer needs and trends to inform products and service development.

·         Participates in the development and production of marketing and sales materials created by the Agency;

·         Participates in the implementation of marketing programmes and the expansion of sales opportunities.

·         Collects and provides competitive information such as pricing and promotional activities.

·         Liaises with representatives at the Agency’s sales points and provides updates as required.

·         Contributes to the preparation and implementation of the Branch and Division’s strategic and operational plans and budget;

·         Participates in the planning and implementation of special projects undertaken by the Agency/Branch/Division;

·         Establishes and maintains effective relationships with marketing and sales professionals;

·         Keeps abreast of trends in marketing and sales and recommends their adoption/application where appropriate to enhance effectiveness;

·         Participates in the coordination and execution of the Agency’s participation in exhibitions and other events; 

·         Contributes to the development of relevant operating procedures and guidelines within the Agency.

·         Participates in relevant staff training as required;

·         Prepares and submits special and periodic (monthly, quarterly, and annual) analytical reports to the Head of the Branch;

·         Demonstrates/upholds the Agency’s core values in personal and professional behaviours;

Other Responsibilities

·         Performs any other related duties that may be assigned

Required Competencies

The post-holder must be/demonstrate:

·         Target driven;

·         Team player;

·         Initiative, ingenuity, creativity, and innovation;

·         Strong interpersonal and customer orientation skills;

·         Excellent communication, negotiation, marketing, and sales skills;

·         Excellent research and analytical skills;

·         Good knowledge of the operations of the Agency:

·         Excellent written and verbal communication skills;

·         Good presentation skills;

·         Good time management skills;

·         Good judgment, decision-making, and problem-solving skills;

·         Excellent planning and coordinating skills;

·         Ability to build strange and effective partnerships;

·         Proficiency in relevant computer applications and systems.

Qualifications:

Qualifications and Experience

·         First Degree in Marketing, Management Studies, Business Administration, or related disciplines.

·         Training/Certification in Sales.

·         Training/Certification in Customer Service.

·         Three (3) years’ related experience

OR

·         Associate Degree or Diploma in Marketing, Management Studies, Business Administration, or related area

·           Training/Certificate in Sales

·           Training/Certification in Customer Service.

·           Minimum of 5 years related experience      

OR

·         Any equivalent combination of qualifications and experience;

·         Mediation and conflict resolution training/competence would be an asset

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